This week for my digital artefact, I decided to do some academic research behind content creation, and what makes content viral and reach large audiences. Chris had suggest a great book called Spreadable Media which was published by Henry Jenkins, which talks about viral media, and what it takes, and what it contains.
Henry Jenkins in ‘Spreadable Media‘, talks about every concept imaginable that is relatable to Chattr. One that he talks about is engagement and exploitation of fans and user labour, which is two completely different ways to think about your audience. On one hand, you can engage with your audience in a positive way, by creating content that they want to see. Or you can exploit your fans through forced advertising and thinking mainly about the money, rather than the audience.
The biggest example that springs to mind is Facebook, and the different methods and approaches…
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