Brands are essentially a universe of their own. They tell a story, they deliver an idea, all with the intent for you to listen to them, to engage with them, to buy their products, or subscribe to their service. My prezi explores how transmedia can be utilised within branding strategies, looking at case studies of Melbourne Metro’s Dumb Ways To Die, and Childish Gambino’s Because The Internet. I also pose the question of whether or not our personal branding/online presence is a transmedia narrative in itself.
My name’s Elysse and I’m a ‘creative type’ from Sydney, Australia. I am a Christian, and love building relationships with people; listening, writing, singing and performing music; filming; creating designs; and changing my hair colour. I have a passion for online community based games, because I am able to meet people from all over the world and gain an insight into their contrasting cultures, plus the internet is addicting... No one ever warns you /before/ you get too deep. If you like what you have read and want to know more, feel free to hit me up on twitter - @orangesarepinkk - I love meeting new people and I promise not to judge. (Unless you send me something with a really really bad font. Then I will probably cry.)