Mechanical Minds.

Originally posted on berkankoz:
The idea of a mechanical mind. Sounds brilliant doesn’t it . In fact, the concept is not that abstract. Everything electrical we own has a mechanical mind. From a self scanner at a supermarket to a mobile phone , these minds were designed to do one job. They aren’t complex like…

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VoD Streaming In Australia

For my final blog post, I want to expand on an aspect of my topic that I haven’t mentioned much in these blogs or in my seminar presentation, but that I do wish to include in my research report. The rise of the streaming giants is having a significant effect on Australia’s media landscape. Australian’s […]

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How Is Netflix Just So Damn Good?

This topic was decided upon stemming from the thought, “why is so much good content being produced on Netflix?”. Some of my favourite shows in recent years have been Netflix original productions (House of Cards, Orange Is The New Black), or Amazon original productions like Transparent. Shows like these have and continue to dominate prestigious […]

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Better Half?

We are apprehensive of the upcoming future . We naturally fear change because we know what we were, but we do not know what will become. As I progress and research more I find that my opinion shifts constantly. I find I dont support what I once did , what I once thought was a […]

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User Generated Content

elysium design utopia

When brands utilise fan made, or user generated content, it becomes the advertising equivalent of citizen journalism.  It promotes the idea of participatory culture, while also adding to the narrative of the brand identity, and creating a community of collective understanding, collective intelligence, and collective passion (or brand tribes) around the brand organisation.

Bruns (2007) outlines characteristics of produsage with these 4 main points:

  • Moving away from dedicated individuals/teams, towards broader generation and distribution via participants;
  • Produsers move between the roles of leader; participant; and content user;
  • The generated content isn’t necessarily a finalised product, but something which can still develop;
  • Deliberate blind eye turned from copyright, in order to build upon existing works for further engagement.

A great example of a brand utilising user generated content to tell a targeted narrative are the hashtags UOW promotes to highlight student culture: #ExperienceUOW (1 | 2

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