Our social media profiles provide a platform to tell a narrative about a subject we have the ultimate authority on: Ourselves. So how does this tie into branding? As highlighted earlier, “branding is not the logo, it is not the name, but rather it is a conceptual idea, which gives consumers ‘something to believe in.” (Turner, […]Read more "Performance of Online Identity"
Last week I talked about the content of Chattr, and how much it’s changed since we started back in 2015. This week, I want to talk about the content that we NEED at Chattr, to make it popular and hit a large audience, and that’s Viral Content. Through my research of Viral Content, what I…Read more "Chattr: Viral Media"
Since my last blog post, a lot has happened with Chattr. We launched our website chattr.com.au, and we’ve been growing on every platform! Today however, I want to take a step back and talk about the content of Chattr. We used to post one or two videos a week, which were our classic Vox Pop…Read more "Chattr: The Content"
When it comes to artificial intelligence, there are many people who believe that the introduction of artificial intelligence and robots could lead to a dystopian world similar to that portrayed in “Terminator Salvation” (p.s. Terminator Salvation is a terrible film), where robots have enslaved humanity. Whilst not entirely implausible, the threat of unemployment is a […]Read more "Employment and living with AI"
Originally posted on C O D I E N:
My exploration of the API focusses on its ability to assist in agency for an individual within a system. I’m exploring beyond the grounds of feedback systems, and assessing other forms of potential Edutech platforms. APIs – application program interfaces – provide a programme to access…
I never found much of an interest in politics until I started University and began to follow news sources on Facebook that kept me informed with what was going on in the world. Now it seems everyone has an opinion on everything and political involvement is as easy as putting an equal sign or a […]Read more "The Rejection of Political Suffocation"
Does authenticity exist in social media? Probably not would be my answer, we all glamorise our social media profiles in some way or another. I’m not saying that it is bad that social media is unauthentic but rather trying to draw that people need to be aware of the truth behind what people post. Exaggerating […]Read more "Authentic"