Personal Branding Social Media Log: Week 3

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Watching my social media progress over the past few weeks has been a very interesting process. I have noticed how much my everyday activities effect the personal brand I create for myself online. If I have an uneventful or boring day here, I feel more inclined to post on social media in order to lead my followers to believe that I am constantly busy and enjoying my time here. Uneventful and boring days are inevitable, however, I like to create the idea that I instead am living life to the fullest here.

I wanted to switch it up a little this week to take what I have learned about my own personal branding tactics in order to see if I can notice a trend with my peers. I reached out to my friends and classmates to take a survey regarding personal branding and social media use to see if they were willing to be honest with themselves and question their authenticity online.

The following link allows you to see the layout of the survey: 

To be honest, I sent the survey out to friends and posted it on twitter and didn’t get as many people as I had hoped to take it. It also seems as if the people who did it took it fast because I noticed some questions were skipped or I received comments to questions with undecided comments like “idk” or “sometimes”.

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What I can take away from the survey and the noticeable mixed responses is that personal branding is a very sensitive topic. I believe people are hesitant to admit that they falsify themselves online in order to create a certain intended persona for themselves. It’s hard for someone to admit to their insecurities. I myself have hated seeing how much time I spend editing my photos, questioning what things I should post, when I should post them, what platforms I should use, all to impress those around me. It really makes me question what my priorities are, and how low my self esteem may be. It leads me to question how much of my activities and experiences I actually do for myself and personal pleasure, and on the other hand, how much I do just to be able to post about it online.

We live in a culture that is obsessed with one upping each other. We are battling to be the  better friend, acquaintance, student, sibling, etc. and we tend to lose sight of ourselves because of this. Over the past few weeks, I have started to question how much time I am spending actually enjoying my experiences around me, and instead, how much time I use consumed by filming, photographing and posting about my adventures. We live in a digital age now, and the old fashioned hiking trips and surreal moments have become a second priority for some. Instead, it’s all about the photo or post you can take away from the experience, all just to continue to build our prized possession that we like to call our personal brand.


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