CULTIVATING A BRAND FROM THE GROUND UP.

fernandezreece

Branding is now a consistent thinking process where the operators have to think of ways to make the brand more than just a marketing ploy, bring it to life so to speak. 

Branding Culture is the internal decision making process which dictates the way a brand a represents their external self to customers. Brand culture is a newer model of marketing that suggests that a brand is able to operate itself almost like a living entity. How does a brand’s external image operate as a culture, opposed to the standard marketing campaign?


By analysing patterns of human knowledge and behaviour you are able to articulate and develop a system of concepts and values which are conveyed through symbolic forms. These symbolic forms allow us to communicate and express our own ideals and attitudes towards life and its aspects.

Anthropologists suggest that this is the way every brand should operate, as…

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