Ideas, Behaviours and Styles That Spread From Person to Person Within a Culture, or 1 Viral Internet Boi: What Is A Meme?


The following is a list of academic, scholarly and industry- relevant research which discuss ideas that influenced the development of my research surrounding the notion of meme etiquette. They provide a solid grounding for which to develop my digital artefact further. Quotes & arguments will be grabbed from these sources to use in the production of my digital artefact, as well as the in-class presentation, as a way to support arguments made.

(2013) Solon, Olivia. Richard Dawkins on the internet’s hijacking of the word ‘meme’.

This industry-relevant source from highlights the origin of the word meme in relation to culture. The term ‘meme’ was first coined by British evolutionary biologist Richard Dawkins in The Selfish Gene (1976). It was used as a concept for discussion of evolutionary principles in explaining the spread of ideas and cultural phenomena. He derived the word by shortening mimeme, an Ancient Greek…

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