Blog Post 2: Branding Breakdown- Influencer Marketing


For this session I have started to develop a research/ information based blog on Influencer Marketing for social users to gage further understandings of the operations behind this field. With this I will post about the methods and strategies brands implement to attract us into buying products.  I look to use my research behind this topic to enlighten readers on how this form of marketing has both positive and negative attributes. Throughout my posts I will explore this notion trust for consumers as well as the distribution of authentic products.

For my upcoming project I am looking to produce around 6 posts. The sources I look to utilise throughout these posts include:

Post 1: What makes an Influencer?

Planning out this post I utilised Kristien Forbes’s journal article on the examination of the beauty industry and the use of social influencers. As Forbes works under the Strategic Communications for Elon…

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