Influencer Marketing: The Shift of The Celebrity


We as a society are constantly consuming various forms of media. As we tour our homes today, every corner of a room is filled with countless means of new technology, providing hours of entertainment. The development of digital media has revolutionised the way we view news, information and entertainment. Any major historical event from the past 50 years we have witnessed happening through a screen. From the horrific events of the 9/11 Terror Tower Attack to man’s first steps on the moon, this documentation and new wave of technology creates an extent sense of connection, bringing individuals together through discussion and reaction.

Growing up in the early 2000’s traditional media played a huge role in my upbringing. My generation was probably one of the last to shape their nights around a television screen, tuning in to watch our favourite programs at a specific date and time. With this medium having…

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Influencer Marketing: Authenticity


The Nielsen Global Survey of Trust in Advertising reported that “83% of consumers trust recommendations from their peers over traditional advertising” (2015).

Looking at these social marketing strategies, audiences are more responsive to products endorsed by ‘everyday’ individuals as they provide a sense of reliability. As shown throughout this blog, influencer marketing has proved to be highly effective across all social sites, through being a visual platform. Consumers see these posts as similar to a friend recommending them a product, rather than a celebrities blatantly being paid to advertise and sell. With celebrities and high profile accounts, consumers may see posts as aspirational, and follow suit as they want to emulate the influencer’s lifestyle.

Being a brand, your authenticity shows through the creative expression between your objectives, influencer vision, and audience connection. When considering influencers to partner with, businesses need to assure that the influencer’s overall personal brand aligns with…

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Influencer Marketing: Cost and Pricing


Now that you understand the operations behind influencer marketing, another aspect of my blog looks at the cost of this promotion and how it its priced. These influencer costs can range from a couple of hundred to millions of dollars across various networks. Although there’s no exact science to configure how much brands pay these influencers, throughout my blog I have broken down four factors that contribute to the cost of this marketing. These guidelines might not always apply to a particular influencer or marketing campaign, but understanding these factors can allow businesses and brands to adjust their rates accordingly so that they can find a price that works for both parties.

These Inculde: 

What Social Platform?

  • The choice of what platform for the campaign is one of the key factors that influences cost, As they varies across channels.
  • Instagram usually tends to be the top choice for for this…

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An Introduction to Influencer Marketing


Aim: This is research/ information based blog on Influencer Marketing for social users to gage further understandings of the operations behind this field. Through my content my aim is to showcase the methods and strategies brands implement to attract us into buying products. I look to use my research behind this topic to enlighten readers on how this form of marketing has both positive and negative attributes, as well as the exploring notions of trust for consumers with distribution of authentic products.

What is Influencer Marketing:

The introduction to new mediums like social media has shifted content from a centralised model. This has created new opportunities for any individual to voice and give perspectives online. Looking at the aspects of marketing in this sense, social media has become an significant part of any business. In the age of immense social media use it has become a must for these brands…

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This semester I have successfully produced the information/ research based digital artefact ‘Branding Breakdown’ focusing on ‘Influencer Marketing’. Hosted on WordPress the blog looks to help social users to gage further understandings on the operations of this marketing field. Through this content, my aim was to showcase the methods and strategies brands implement to attract us into buying products. I my research behind this topic to enlighten readers on how this form of marketing has both positive and negative attributes, as well as the exploring notions of trust for consumers with distribution of authentic products. Initially, this artefact was constructed to just showcase the facts and methods behind social influencers. Whilst this did look to be an an informative platform, I wanted to push past descriptive content as these sites are already available. Looking to stand out amongst competing sites, I focused on constructing a source for audiences to discover…

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Cyber Surveillance DA and Contextual Essay

Studio A

Digital Artifact Posts are here: 1, 2, 3, 4, and 5.

In the Digital Artifact ideas in the Cyber Surveillance topic were experimented with, a series of blog posts were made the first three being about how everyone in society is being monitored by these Smart devices and how this surveillance shows itself in the form of Targeted Advertising. The first three blog posts posted included screenshots of a multitude of Advertisements from three social media websites, Facebook, Instagram and YouTube. Then sentence answers were put for why that ad might’ve been targeted specifically, the answers involving: Mentioned the product in a message to someone, Searched for that product or brand, saying it in a real life conversation with the phone nearby.

Other ways people are being monitored is discussed in posts four and five, where how Google and Facebook stores data on people was investigated with…

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Contextual essay

Zoe Majstorovic

For my digital artifact I wanted to explore the concept of painting drones, if it is the new art form of the future. This all started by finding an article online about drones, it made me thought about how we use drones. I feel like drones are an under used and underestimated piece of technology, that can really take us places.

In blog post one I talk about the first drone ever made, I continue to state that drones are hyped for delivery, entertainment and racing but now there is a company that plans to release a drone that can paint the inside of your house. Apellix created the working bee drone to paint bridges and sky rises, but I want to discover if drones can paint several works that could be viewed in art galleries around the world. Is drone painting the new art form of the future?


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Concepts of Cybernetics

Zoe Majstorovic

The term of cybernetics began its rise to popularity in 1947 when Norbert Wiener used it to name a discipline apart from touching, but to establish disciplines as electrical engineering, mathematics, biology, neurophysiology and psychology. Wiener needed a name for their new discipline, and he adapted a Greek word meaning “the art of steering” to evoke the rich interaction of goals, predication, actions, feedback and the response in systems of all kinds.

Early applications in the control of physical systems (aiming artillery, designing electrical circuits and simple robots, like drones) clarified the fundamental roles of these concepts in engineering, but the relevance to social systems and the softer sciences was also clear from the start. Many researchers from the 1940s through to the 1960 worked solidly within the tradition of cybernetics without the necessarily using this certain term.

When working to originate the functional models common to many systems, early…

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History between technology and art

Zoe Majstorovic

When it comes to the history between technology and art, some may think there is little or no connection. But throughout history, technology has provided artists with new and improved tools for expression. Although technology and art are two seemingly distinct disciplines, they are interlinked, more than ever. Technology is now a fundamental force in the development and evolution of art.

All throughout the world, people are engineering our future. The Internet, digital fabrication, biotech, self-modification and virtual reality, these are all altering our lives and our view of the world and us. Scientists, software developers, inventors along with musicians, visual artists, filmmakers and designers are al busy creating new and innovative human experiences. Thanks to these people, not only is original art being made everywhere, but entirely new art forms are evolving as well.

More and more artists are pushing the boundaries of art, looking outside of what’s perceived…

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