Influencer Marketing: Authenticity

Originally posted on davidsdistrict:
The Nielsen Global Survey of Trust in Advertising reported that “83% of consumers trust recommendations from their peers over traditional advertising” (2015). Looking at these social marketing strategies, audiences are more responsive to products endorsed by ‘everyday’ individuals as they provide a sense of reliability. As shown throughout this blog, influencer…

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BRANDING BREAKDOWN: INFULENCER MARKETING- Contextual Essay

Originally posted on davidsdistrict:
This semester I have successfully produced the information/ research based digital artefact ‘Branding Breakdown’ focusing on ‘Influencer Marketing’. Hosted on WordPress the blog looks to help social users to gage further understandings on the operations of this marketing field. Through this content, my aim was to showcase the methods and strategies…

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