Digital Artifact @foodsfordayss

Gathered from my interest in food blogging, I have established a gap in the market for an active Sutherland Shire based foodie Instagram account. To fill this gap, I have shaped the Instagram account ‘@foodsfordayss’ promoting a variety of mod cafes and restaurants in the Sutherland Shire, as well as endorsing products and personal recipes. The project has underpinned the value of persona through the communication and maintenance of relationships created on media platforms, like Instagram. Progression with my project showed to continually question what it takes to become a successful Instagram influencer, prompting my interest to discover the practical ways to increase an Instagram following, and successful strategies to engage with users. Proceeding with the topic of ‘How to become a successful Instagrammer’ has driven research on the areas ‘Influencer Marketing’, ‘Online Persona’, ‘Content Creators vs Curators’, and ‘Presentation Self’. Conducting research on these topics has directed…

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