Aim: This is research/ information based blog on Influencer Marketing for social users to gage further understandings of the operations behind this field. Through my content my aim is to showcase the methods and strategies brands implement to attract us into buying products. I look to use my research behind this topic to enlighten readers on how this form of marketing has both positive and negative attributes, as well as the exploring notions of trust for consumers with distribution of authentic products.
What is Influencer Marketing:
The introduction to new mediums like social media has shifted content from a centralised model. This has created new opportunities for any individual to voice and give perspectives online. Looking at the aspects of marketing in this sense, social media has become an significant part of any business. In the age of immense social media use it has become a must for these brands…
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