This semester I have successfully produced the information/ research based digital artefact ‘Branding Breakdown’ focusing on ‘Influencer Marketing’. Hosted on WordPress the blog looks to help social users to gage further understandings on the operations of this marketing field. Through this content, my aim was to showcase the methods and strategies brands implement to attract us into buying products. I my research behind this topic to enlighten readers on how this form of marketing has both positive and negative attributes, as well as the exploring notions of trust for consumers with distribution of authentic products. Initially, this artefact was constructed to just showcase the facts and methods behind social influencers. Whilst this did look to be an an informative platform, I wanted to push past descriptive content as these sites are already available. Looking to stand out amongst competing sites, I focused on constructing a source for audiences to discover…