Influencer Marketing: Authenticity

davidsdistrict

The Nielsen Global Survey of Trust in Advertising reported that “83% of consumers trust recommendations from their peers over traditional advertising” (2015).

Looking at these social marketing strategies, audiences are more responsive to products endorsed by ‘everyday’ individuals as they provide a sense of reliability. As shown throughout this blog, influencer marketing has proved to be highly effective across all social sites, through being a visual platform. Consumers see these posts as similar to a friend recommending them a product, rather than a celebrities blatantly being paid to advertise and sell. With celebrities and high profile accounts, consumers may see posts as aspirational, and follow suit as they want to emulate the influencer’s lifestyle.

Being a brand, your authenticity shows through the creative expression between your objectives, influencer vision, and audience connection. When considering influencers to partner with, businesses need to assure that the influencer’s overall personal brand aligns with…

View original post 842 more words

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s