Contextual essay

Zoe Majstorovic

For my digital artifact I wanted to explore the concept of painting drones, if it is the new art form of the future. This all started by finding an article online about drones, it made me thought about how we use drones. I feel like drones are an under used and underestimated piece of technology, that can really take us places.

In blog post one I talk about the first drone ever made, I continue to state that drones are hyped for delivery, entertainment and racing but now there is a company that plans to release a drone that can paint the inside of your house. Apellix created the working bee drone to paint bridges and sky rises, but I want to discover if drones can paint several works that could be viewed in art galleries around the world. Is drone painting the new art form of the future?


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Concepts of Cybernetics

Zoe Majstorovic

The term of cybernetics began its rise to popularity in 1947 when Norbert Wiener used it to name a discipline apart from touching, but to establish disciplines as electrical engineering, mathematics, biology, neurophysiology and psychology. Wiener needed a name for their new discipline, and he adapted a Greek word meaning “the art of steering” to evoke the rich interaction of goals, predication, actions, feedback and the response in systems of all kinds.

Early applications in the control of physical systems (aiming artillery, designing electrical circuits and simple robots, like drones) clarified the fundamental roles of these concepts in engineering, but the relevance to social systems and the softer sciences was also clear from the start. Many researchers from the 1940s through to the 1960 worked solidly within the tradition of cybernetics without the necessarily using this certain term.

When working to originate the functional models common to many systems, early…

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History between technology and art

Zoe Majstorovic

When it comes to the history between technology and art, some may think there is little or no connection. But throughout history, technology has provided artists with new and improved tools for expression. Although technology and art are two seemingly distinct disciplines, they are interlinked, more than ever. Technology is now a fundamental force in the development and evolution of art.

All throughout the world, people are engineering our future. The Internet, digital fabrication, biotech, self-modification and virtual reality, these are all altering our lives and our view of the world and us. Scientists, software developers, inventors along with musicians, visual artists, filmmakers and designers are al busy creating new and innovative human experiences. Thanks to these people, not only is original art being made everywhere, but entirely new art forms are evolving as well.

More and more artists are pushing the boundaries of art, looking outside of what’s perceived…

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Drone painting; is it the new art form of the future?

Zoe Majstorovic

In the year 2013 the first drone was created and able for the public to use and buy, but to further understand the use of drones we have to go back a few more years. Drones were created by the U.S military to gain advantages over their rival without risking the life of a single solider. Although drones were created for military reasons, drones are now used by nearly anyone for any reasons. Some people use drones to provide a wonderful vantage point for capturing breathtaking aerial video footage or even used to film a game of any sport. The possibilities are endless when it comes to drones, but how far can we push it?


In a recent article I read about drones, it was talking about some of the possibilities of drones. One thing that I found outstanding was that Domino’s could now deliver pizza via drone. At first…

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Digital Artifact @foodsfordayss

Gathered from my interest in food blogging, I have established a gap in the market for an active Sutherland Shire based foodie Instagram account. To fill this gap, I have shaped the Instagram account ‘@foodsfordayss’ promoting a variety of mod cafes and restaurants in the Sutherland Shire, as well as endorsing products and personal recipes. The project has underpinned the value of persona through the communication and maintenance of relationships created on media platforms, like Instagram. Progression with my project showed to continually question what it takes to become a successful Instagram influencer, prompting my interest to discover the practical ways to increase an Instagram following, and successful strategies to engage with users. Proceeding with the topic of ‘How to become a successful Instagrammer’ has driven research on the areas ‘Influencer Marketing’, ‘Online Persona’, ‘Content Creators vs Curators’, and ‘Presentation Self’. Conducting research on these topics has directed…

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Contextual Essay @foodsfordayss

Social media is referred to as a newly revised communication platform, universally used as a convenient form of global interaction. Instagram is recognised as a successful social media platform holding millions of registered users, making it an ideal way for companies to market products, and content creators/regular individuals to express themselves.  Moore, Barbour, & Lee propose that Instagram relationships are built through the actions of the producer’s persona, as well as, the members of those networks who equally contribute to that persona through their choices, and actions (2017). Therefore, a great deal of my digital artifact outlines the way users communicate on Instagram to alter their follower’s perceptions of their online persona. Through the implementation of my Instagram account @foodsfordayss I have experimented with concepts proposed by academics which alter the way your followers perceive your online persona.

Instagram is a platform used to exchange communal photographs implying why online…

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