BCM325 Pitch Video – Job Automation

My digital artefact will be a 3 part podcast series that will analyse the short (current-5 years), medium (5-10 years) and long (10+ years) term effects of job automation on the service industry. I have chosen to focus on Amazon as the industry argues they are the global leaders on the topic (Paul, 2017). Each podcast will be uploaded to a different channel to attempt to engage with a wider audience and gain a larger feedback loop to develop the most traction with the series.

 

References:

Paul, K. (2017). Automation: Past, Present and Future. [online] Linkedin.com. Available at: https://www.linkedin.com/pulse/automation-past-present-future-kavaya-paul/ [Accessed 18 Mar. 2019].

5 thoughts on “BCM325 Pitch Video – Job Automation

  1. Hey Rachael,

    Your Digital artefact Is a very relevant concept, However, you may want to expand your case studies to investigate the trends of other industries such as the production of cars, specifically BMW and other high-end companies, for example your second video could tie into that aspect of job automation. The production of cars has transformed over the course of a few decades as machines created a cheap alternative for human labour. With this you could also include a discussion about the ethics of job automation as well as the effect it will have on the wider economy, and if you want to be completely speculative you can take a look at whether there will be any human labour in any industry in 15, 30 or 100 years time.

    Here’s a few links just to spark some ideas:
    https://www.mckinsey.com/featured-insights/employment-and-growth/automation-jobs-and-the-future-of-work

    https://www.mckinsey.com/featured-insights/future-of-work/how-will-automation-affect-jobs-skills-and-wages

    Like

  2. Hi Rachel,
    Your idea is something that clearly effects the future and your way of using a video series to get this message across will defiantly be effective. However I would suggest that you focus on a broader range of examples of where automation will affect people in the future, including both pros and cons. For example;
    • The loss of jobs in many areas of different industry’s due to rising labour costs. Due to these costs companies and businesses often automate as it will save them money in the long term.
    • The decline of quality as opposed to quantity, i.e. The automation of the BMW assembly line discussed in class by Chris.
    This automation at BMW ultimately cost many people their jobs, but ultimately helped to improve the productivity, while also increasing the diversity of models produced.
    This of course will ultimately change over the course of 25-50 years, this could also be a point to mention, as the rich get richer and the poorer get poorer, in terms of how companies will save money, and employees will become poorer as a result of losing their jobs.
    Another point to mention would be how automation says about our society, in terms of value for products and material things. You could compare this to the history of how automation started to become a part of many industries and how products were no longer hand made.

    Articles:

    – Automation at BMW
    https://www.emeraldinsight.com/doi/abs/10.1108/01445150810848984

    – Pro’s and Con’s of automation
    https://www.grantthornton.global/en/insights/growthiq/automation/

    Like

  3. Hey Rachel,

    I love the concept idea of job automation. Your pitch was very in depth clarifying that you have done the research. Also I didn’t realize the large percentage of people in US that are at risk of automation, this makes your concept very relevant to society and communities.
    Also using a 3 part podcast to provide information for audiences is great way keeping in contact. If you haven’t already maybe look into the Car Manufacturing industry around Job Automation, but also maybe check out other areas such as Retail, office administration and constructions industry’s that all are being affected as well. Also with the podcasts maybe look at the financial and economic aspects, and possibly how its affecting the Australian and global society. I’ve provided a couple of links to recent articles highlighting the Australian landscape of how Job Automation will change the industry. Overall I love the idea of this DA, I’m really looking forward to your podcasts and how Your DA turns out. Good luck

    https://www.smh.com.au/business/workplace/numerous-jobs-and-professions-will-change-up-to-six-million-could-be-lost-from-automation-20190228-p510uj.html

    Like

  4. Hey Rachel,

    I love the concept idea of job automation. Your pitch was very in depth clarifying that you have done the research. Also I didn’t realize the large percentage of people in US that are at risk of automation, this makes your concept very relevant to society and communities.
    Also using a 3 part podcast to provide information for audiences is great way keeping in contact. If you haven’t already maybe look into the Car Manufacturing industry around Job Automation, but also maybe check out other areas such as Retail, office administration and constructions industry’s that all are being affected as well. Also with the podcasts maybe look at the financial and economic aspects, and possibly how its affecting the Australian and global society. I’ve provided a couple of links to recent articles highlighting the Australian landscape of how Job Automation will change the industry. Overall I love the idea of this DA, I’m really looking forward to your podcasts and how you research into the

    Like

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