My DA for this semester of BCM 325 will be revolving around my executive position in the UOW Digital Media Society with some of the BCM all-stars (Meggen Pigram, Verity Morely, Sunny Commandeur) fellow BCM 325 students Alex Mastronardi & Callum Harvey!
Building on the traditional structure of a University Club, we are aiming to improve students and professors ‘digital literacy’ (Buckingham, 2007) as “the pervasive nature of technology in consumers’ lives is causing rapid change in the business landscape” (Fitzgerald et al., 2014 p.4).
Being the only club for Communications and Media students, we provide relevant events/workshops/resources for students whilst at UOW and equip them with skills for future professions.
We see our club excelling in the next 5 years as BCM degrees are becoming more and more popular, and as digital media proficiency becomes more prominent/significant in a number of workforces.
Buckingham, D. (2007) ‘Digital…
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