With the Internet and technology fast becoming an integral part of our way of life, big data is coming in faster than we can process. For marketers, this presents an opportunity to reach consumers more easily, efficiently and effectively. With such rapid technological advancement, what impact will this have on marketing communications? My video series will develop a prediction about the potential future of marketing comms. This will be done by looking at (1) the history and evolution of marketing communications, (2) the relationship between technology and marketing; and (3) the portrayal of marketing and advertising in science-fiction films.