In the year 2019, advertising is in a whole new phase: influencer marketing. Influencer marketing uses popular figures on social media to advertise to their thousands and even millions of followers. I wanted to investigate this new form of advertising because it seems it has become the basis for many companies’ strategy.
advertising was once solely done by companies by using paid actors and models to sell their products, however now influencers are being paid to publicise products and brands. this is a fascinating notion, which leads me to question how the concept of influencer marketing will change in the short, medium and long term.