TikTok is widely known for being a social media video creating app marketed towards children and pre-teens but is used amongst people of all ages. As of July 2018 the app has over 500 million active monthly users (Iqubal, 2019).

The app comes fully equiped with all the resources you need to explore your creative process. These resources include filters, special effects and lenses (Medium, 2018).

I have noticed a trend in content being much shorter in length which goes back to similar apps such as Vine and Musical.ly. Is there a reason short-form videos are becoming so popular amongst this generation?

References:
– Iqbal, M. (2019).TikTok Revenue and Usage Statistics (2019). [online] Business of Apps. Available at: http://www.businessofapps.com/data/tik-tok-statistics/ [Accessed 21 Mar. 2019].
– Medium. (2018). How cutting-edge AI is making China’s TikTok the talk of town. [online] Available at: https://medium.com/beautytech-jp/how-cutting-edge-ai-is-making-chinas-tiktok-the-talk-of-town-4dd7b250a1a4 [Accessed…