The behaviour of brands are held by their typographic selection. My DA focuses on generating ideas for future businesses and brands to assist in their process of logo development stimulating their own perception of how they might want to portray their brand.
Visual language is perceived by consumers. With the correct typographic selection and graphic design solutions, brands can distinguish their identity in their respective future market.
For my digital artefact I will be exploring the influence of typography in branding through logos, achieved by remixing and appropriating contemporary brands altering their initial appearance, replacing brand names with their chosen fonts.