To give valuable feedback, I first watched their videos and context descriptions twice to understand what they are aiming for. Then I used the rubric form from the feedback of my pitch presentation to tick adn check. When finding for further supporting materials, I tried to think about what would I want to read if I am the audience.

James and Jessica both want to produce their DA about marketing, as far as I learned, James will focus on marketing communication as a whole and will do some research on future theme film.

https://jamiemac114.wordpress.com/2019/03/22/bcm325-pitch-assessment-2-task-1/#comment-27

I invite him to compare the effectiveness of advertisement in the various platforms. I found an article about how ads changed on TV and the Internet, and I think this can inspire him to predict how the trend of ads will go in terms of platforms.

I wish I can suggest him to pay less attention…