BCM325 Task 2 Part 2 – DA Beta

Phillip's BCMS Blog

Producing a variety of content comes with Its challenges when you’re finding the balance between art and marketing/advertising for social media. My project beta presents the multiple streams of audiences I’ve attempted to capture as well as considering future content to reiterate for my future audience. Focusing on aesthetics but maintaining the goal of linking to a certain band, product and or asset to increase engagement upon. I’ve focused more on the future of my career in the social media space of content creation based on consistent iteration, communication, and experimentation with clients, bands and my record label’s business performance.



Butterworth, L. (2019). Instagram wants to hide your likes — but there’s a way to still see them. [online] ABC News. Available at: https://www.abc.net.au/news/2019-05-01/instagram-trial-to-change-visibility-of-likes-on-posts/11061562 [Accessed 1 May 2019].

Lee, J. and Hong, I. (2016). Predicting positive user responses to social media advertising: The roles of emotional appeal, informativeness…

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