The feedback I received from the digital artefact pitch, has enabled me to move forward with the iteration process for my digital artefact this semester. I have made a few changes in terms of actual content and the utility; but the essence of the digital artefact has stayed quite the same. Hopefully my prototype conceives ideas that I want to explore, and also encapsulates what direction I want to focus my da on. Obviously there is only so much I can explore within the next few weeks, but I’m sure I’ll be able to produce enough content to have a significant digital artefact started.

References:

Abramovich, G. 2018, “Experts Weigh in On The Future Of Advertising”, CMO by Adobe <https://www.cmo.com/features/articles/2018/6/14/welcome-to-the-future-of-advertising-cannes18.html#gs.9f0jqr>

McNair, C. 2017, “Worldwide Ad Spending: eMarketer’s Updated Estimates and Forecast for 2016–2021”, eMarketer <https://www.emarketer.com/Report/Worldwide-Ad-Spending-eMarketers-Updated-Estimates-Forecast-20162021/2002145>

Campbell, C & Marks, L J. 2015,