Continued on my original concept in my project pitch, my Digital Artefact was originally a series of video blogs on Youtube in which I share some of my predictions about the future of marketing. However, after uploading my first video on Youtube, there were not many engagements.

Therefore, I decided to transition from Youtube to Instagram while maintaining the same concept. One of the reason why I choose Instagram is that, the limit duration of Instagram video is only 1 minute and Instagrammers also prefer shorter videos and content compared to Youtubers (O’neil 2019). I can take this an advantage as I can save a lot of time on the editing process, hence eliminates the difficulty with time management.

Besides, Instagram also have different features that I can use to approach audience, including stories, live videos and ads (Milner & Fennell 2018). Moreover, we are more likely to remember…