Over the course of this semester, I have had the ability to build my understanding of what the future holds for us. My digital artefact allowed me to combine my interest in fashion and my curiosity for the future and compose my own research on the chosen topic.

My digital artefact explores the factors driving clothing brands to introduce artificial intelligence into their online business growth. Being a marketing major, I feel it’s important for me to expand my knowledge of the marketing world and understand how brands are looking to change in the future. My digital artefact acts as an online research report that will allow a public audience to gain knowledge about practices based on the research I conducted. By incorporating current examples of brands such as H&M, Tommy Hilfiger, Google and Pinterest into my research, I hope to provide enough reliable information for a future…