Contextual Essay


After much research, prototyping and
receiving feedback from various personal perspectives, I have finally produced
my Digital Artefact. My Digital Artefact focuses on the future of Targeted
advertising. Often, I am left surprised if I am talking about going on holiday
and then jump on social media to see advertisements promoting the holiday destinations
I was just talking about. Or if I take a photo of something, or even if I am
speaking about it on the phone, I would straight away get advertisements for
whatever product I was talking about or taking a photo of. While this indicates
the rapidly developing technologies of the marketing industry, it is also a privacy
concern for most consumers like myself. The three types of audience I have
chosen to target is children, people with mental health issues, and couples
experiencing problems in their relationship. The reason why I have chosen to

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