Digital Artefact – Vi Vi Vector
Vi Vi Vector, started out as purely artistic expression, displaying iconic snapshots or posters from iconic movies and digitally re-imaging them through the form of vector art. They were then put on Instagram and eventually transferred to the online marketplace ‘Redbubble’. However, the products and quality of the products that were being sold with my vector art, on Redbubble didn’t fit with the audience or aesthetic I wanted to associate with my brand. Not to mention the profit margins associated with selling on the marketplace only allowed around 10% profit gain, which for the time and effort put into each piece, with next-to-no recognition, was quite disappointing.
Placing one of the most essential ideation methods into practice, I decided to brainstorm the best way to actively facilitate a way I could possibly enter the market selling vector art as my own rather from a…
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