How to make your university club last past your graduation


“Business owners must try to adapt strategic choices to match the current internal organizational situation and external market conditions.”

McDowell, Harris and Geho, 2016, p. 1907

The UOW DMS has become an integral part of the Bachelor and Communications faculty at UOW. Whether it be through peer support, or supporting the faculty towards online learning on Discord due to COVID-19, the DMS ‘brand’ continues to work towards a better future for BCM graduates.

The society has a prominent role to play in transitioning students from their factory high school ideologies to creative, independent graduates. But first, it has to survive the departing of a majority of its founding members.

‘Brands’ notoriously have difficulty retaining interest over time (Preece et al. 2018, p. 331). And, this is especially true for niche-clubs as it is often difficult to replicate the Founders’ passion in new executives after Founders graduate.

Herein lies the…

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