BCM325 – My DA Pitch

Sanjaya's Blog

Hi there!

For my BCM325 digital artifact I would like to do a blog series about the future of meat. I was inspired to do this by a previous blog series titled ‘The Future of Food.’ I want my own blog series to continue on in this theme, however look specifically at the meat industry on a global level.

I believe that there is clear public utility in a project of this nature. For starters, ‘global demand for meat is high and rising…the production of meat is resource-intensive and, at the very least, an environmental challenge, with implications for climate change’ (Freakonomics 2019). In terms of audience then, meat eaters for example, could use this blog to think about their meat consumption and make an informed and conscious decision as to whether they want to reduce their meat intake, and alternative options that could potentially be available to them in the…

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