DA BCM325 Pitch


For my D.A I will be looking into artificial intelligence in the home. This concept is fairly interesting as A.I’s such a Google Homes are now a commonly used device by many individuals. But do we really understand them? I will answer this question throughout the 3 video essays that I  will be uploading. Diving deeper into concepts such as where A.I will take us in the future and how society will depend on it.

My DA fits the F.I.S.T framework as it is:

Fast: By gathering research early I will be able to categorise into the information into groups. This will make putting the videos together easier.

Inexpensive: By using resources from the UOW Library as well  as online news articles the project will cost $0. YouTube is also a free platform to upload content to the world

Simple: Picking a topic I am interested in makes the project less of a ‘chore’ and more something that I want to do. By breaking to topics down into 3 sections it allows for the work load to be spread out evenly over the semester.

Tiny: My project will only be completed by myself within the timeframe that I have allocated weekly. Again, by spreading out the workload it allows for the assignment to be less stressful and difficult if left to the last minute.

2 thoughts on “DA BCM325 Pitch”

  1. Taylor, your exploration into the future of artificial intelligence in the home is a very important endeavour as it is a topic that will undoubtedly heavily impact day to day lives of the future. It has been predicted that “AI and the digital
    assistants that it powers are ushering humanity into an era that portends changes
    as deep, expansive, personal and long-lasting as those that grew out of the industrial

    This prediction came from an article that I think you will find quite useful in your upcoming weeks of research called “I’d Blush if I Could” which discusses gender divides in digital skills. (https://unesdoc.unesco.org/ark:/48223/pf0000367416.page=1). It has a large focus on household A.I. units and provides many useful stats and figures such as; Use of voice assistants, frequency of use, top locations for smart speakers, growth of voice based internet searches and more. It also gives examples of A.I. in real life and in media, such as HAL 9000, and Cortana (irl and in Halo).

    This article also heavily discusses sexism in A.I. technology. It argues that household A.I. assistants are given female voices as people like to hear a women’s voice when they need help and a man’s voice to hear authoritative statements. This can be seen in voice assistants such as Alexa, Siri, Cortana and Google Home. You’ll even notice that the Google voice that you used in your pitch video was female. I think that discussing this could be an interesting aspect in your ‘impacts of the future’ video.

    If you want a condensed version of information just on sexism in A.I. you should check out the article, “Alexa, are you making me Sexist” (https://www.vox.com/future-perfect/2019/6/12/18660353/siri-alexa-sexism-voice-assistants-un-study) which argues that A.I. is hardwiring sexism into our culture, and youtube video “Siri talks to HAL 9000 about A.I. sexism” (https://www.youtube.com/watch?v=rlIPGx8hw7I) which gives examples of the portrayed roles of ‘male’ and ‘female’ A.I. technologies in media.

    Other interesting areas that would be aspects of A.I. that would be interesting to hear you discuss are the potential dangers of hacking into these devices. According to David Pierce of Wired magazine: “A great conversational agent is only fully useful when it’s everywhere, when it can get to know you in multiple contexts – learning your habits, your likes and dislikes, your routine and schedule. The way to get there is to have your AI colonize as many apps and devices as possible.” (https://www.wired.com/2015/09/voice-interface-ios/) Furthermore, “the research firm Gartner predicts that, as early as 2020, many people will have more conversations with digital assistants than with their spouse.” (https://unesdoc.unesco.org/ark:/48223/pf0000367416.page=1) These are really scary things to think about in the aspect of hacking.

    Your pitch proposal sounds like a really interesting topic and I can’t wait to see your DA come to life! 🙂


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