The Fashion forecast is a three-part blog series where I create detailed blogs on the current and future state of our online retail industry. I aim to inform my audience of young students like myself that prefer the online shopping experience over regular in-store shopping. I have created two blog posts so far and aim to create at least two more to complete the series. Minor changes have been made to my digital artefact which includes the number of posts and the structure. I originally was just going to focus on the future but decided it would be beneficial to discuss where we are now and the changes that have come about since the beginning of online retail.