This blog post was written as part of BCM 325 – Future Cultures, as studied as part of my Digital & Social Media major at the University of Wollongong.

As mentioned in my Project Pitch I have been working with the Laws, Humanities and Arts faculty’s marketing team for the University of Wollongong as a sort of intern and helping to manage and run UOW Creative’s social media channels. This is an update on that project. A transcript for the video is available at the end of this post.

As mentioned, I have moved between working as a moderator, content creator, and analyst for UOW Creative’s TikTok channel. Since TikTok is a relatively new digital platform that has risen to immense success outside of China in only the last year or so, there is currently no marketing industry standard accepted analytics tool to help content creators determine how…