UOW Creative – Beta Pitch

Mai Dang

UOW Creative, while being a university initiative dedicated to reflecting the ‘now’ of our UOW community, holds a great deal of potentials for the future for not only the creative industry, but also of our online persona.

As McLuhan said, electric technology allowed humanity to extend our inner selves and create an external central nervous system. And with the arrival of social media, we have a public visualisation of our psychological selves and our sense of identity (McLuhan, as mentioned in Lecture Week 8). UOW Creative is reaching out to students through these channels, through the portrayal of their online persona. And with our platform, we are creating a connected system of students’ creativity and expressions. In-person exhibitions will have to welcome more and more online galleries, static portfolios will give way to the connected portfolio. In general, the future of the creative industry means our online…

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