When My DA(s) Grow Up…

Groundhog Grant

At the beginning of the semester when it was still fresh I was tossing up what I was choosing to do my BCM325 DA on when I realised how there were two things that were steadily technology impacted aspects of my life that had been completely thrown to the wind due to the virus. My job and my gym. My original plan for my DA was actually to continue my work on my workplace’s social media and marketing aspects, which had been changing drastically since the beginning of the year. Ideally, exploring how the added demand on businesses to maintain a social media presence and what impact these expectations have on both businesses and platforms, effecting financial and reputation gains. As during this time as I had been exploring the ideas of futurists like Malcom McLuhan and the ideas that we use ‘media as extensions of ourselves’, I thought that…

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