UOW Creative – Final Contextual Essay

Mai Dang

  1. Introduction – UOW Creative 

There are hundreds of students in University of Wollongong studying within creative industries, but there has not been a dedicated platform to promote and showcase the creative works and associated class environment that our students are experiencing. UOW Creative, hence, is a prototype program that engages the very student bodies to use our skills to promote the innovative works at UOW. It is an initiative run by LHA Marketing to create an anchor (searchable location) for UOW’s talent across students, academics, and researchers, which aligns directly with the creative industries. 


For the past 12 weeks, I have been involved with UOW Creative cross two platforms: Instagram and Twitter with rotating roles of content creator, analyst, and moderator. Being able to jump in between roles and platforms gave me a unique opportunity not only to develop niche skills but also to have an overall look at…

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