UOW Creative Digital Artefact Contextual Essay

steff harris

Art Workshop for Couples | The Art Studio

Concept

This semester, I’ve been working on an internship with UOW Creative. UOW Marketing grew UOW Creative as a dedicated prototype platform which is used to promote and showcase university life, the class environment and the creative talent within.

Audience

  • UOW Students from all campuses (international and domestic)
  • UOW Academics from disciplines related to the creative industries
  • UOW Alumni
  • High School Academics teaching disciplines relate to the creative industries
  • Future Students (international and domestic)
  • Future Student Influences (parents, friends, family)
  • Creative Industry businesses and professionals (e.g. companies, individuals, industry bodies, suppliers, facilities, art galleries, event managers, festivals)
  • Community surrounding out campuses

Methodology

I have been working on the Instagram platform, and recently TikTok, with a team of 3 people. The platforms UOWCreative have are…

Within each of these platforms, there are 3 different roles: Content creator, Moderator, and Content Analyst. These roles have been rotated within…

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