The digital artefact is mostly explained in the pitch however here is my production timeline that was mentioned in the video.

In terms of sources I found both academic sources and online sources on this topic. I found an academic source Coleman (2010) which discusses the past trends which were popular within the beauty world and how they can possibly contribute to what will become trendy in the future. In the lecture, it was discussed that past trends can have an affect on the future so I think sources discussing past trends in the beauty world will be useful.

I found another source Rochet (2019) about Loreal as a brand and how they have already progressed within the digital world. I think that the digital world and future of beauty will be a running theme through my digital artefact which is why it is important I find sources on this.