The Future of Social Media Marketing: The Pitch

Rachel Weisz


My digital artefact is a contextual essay on the future of social media marketing. I want to understand the importance of social media marketing and how it is redefining the whole shopping experience for consumers.

I am hoping to educate myself and other business owners who want to maintain their brands in the future of social media.

Social Media managing includes a lot of planning which can contribute to the way we think about and organise for the future. I like to utilise articles online about understanding engagement and to search for keywords for social media. This is why I chose the format of a contextual essay as I think a written format would suit me and my audience better and almost be used as a guide.

I intend on using Instagram, Tiktok and Reddit as the platforms that I will be posting content towards. I chose these three…

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