‘The Pitch’

Kara Stanley

The concept for my DA is the future of sustainable fashion and how online fashion retailers are changing to include more ethical fashion options. How exactly do these fashion retailers advertise these sustainable options on their website and social media accounts? Do they also offer sustainable packaging? These are the focus questions of my DA. I will produce 3 video essays posted on Youtube. I wanted to be creative and have a visual focus on my DA which is why I have decided to conduct video essays. I think the use of lots of visuals is important for my DA and audience as I am focusing on online retailer sites thus visuals are important. I also want my audience to be able to access the sustainable options of online retailers with ease so I want to take them through this process in my videos.

Production Timeline

#BCM325

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