Pitch Commentary

michaela shales

Comment 1 – The Future of Beauty

Serena’s concept revolved around the future of beauty and the industry as a whole. Her Digital Artefact will be in the form of blog posts and audio. As I already have some background knowledge about the beauty community, I felt as though my comment could potentially be helpful to Serena as we share similar interests. Her main goal is to understand what trends might become popular in the future. One of the points she mentioned in her pitch was in regards to how past trends are often recreated in the future. As a result, I elaborated more on that point and responded with an article that gives some examples of how the past can be reinvented in the future.

Additionally, one concept Serena didn’t mention was the evolution of technology in the beauty world. There have recently been new products and services released…

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