BCM325 Beta

Rachel Weisz

Digital Artefact Summary:

My digital artefact will be an article/essay on the future of social media marketing and how small businesses can utilise this for their brands.

The past couple of weeks I have been compiling primary research data with my own small business. I have also been following tips and tricks from other blogs and articles as secondary research. Check out my beta video below:

Feedback and engagement with lectures:

Because I am only creating one essay/article for my digital artefact, I have spent the last couple of weeks creating content as my primary research. In my pitch I stated that I would focus on a different social media platform every two weeks, but I decided it would be easier to do both at the same time as I am able to post the same content on each website which is a really good way to analyse the different…

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