feeling beta than ever – UOW Visual Arts Society DA

about emma

DA Links:

UOW Visual Arts Society







Marketing Plan


Contextual Essay

Due to my founding presidency of the UOW Visual Arts Society – my digital artefact rapidly evolved into the management of the club’s digital marketing.

My DA’s future focus is based on the short-term future, asking two questions:

  1. How can I use social media platforms to recruit and engage club members?
  2. How can I develop a consistent social media brand that can be passed on to future executives to ensure club survival?

The first part of my prototyping was adjusting to the process of content creation for the club. I am now utilising what I have learned, and the mistakes I have made, to begin producing a marketing plan / guideline to pass on to future executives following my graduation at the end of the year. This marketing plan will be the final…

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