The first Beta I looked at was Lydia’s, which is a blog that talks about relevant news and updates on the environment. The main issue addressed is a lack of audience engagement.
- I suggested Lydia creates a separate blog for their DA, as they were using their BCM blog to post, and I thought it might be confusing for a reader to navigate
- They mentioned in their beta that they are considering promoting on Instagram, and I agreed that it would be helpful to promote on that platform, using relevant hashtags to find the right audience
- I then shared an article I found on promoting blogs, and something I specifically pulled from the article was guest-posting, as it could help with exposure
Lydia was reluctant to use Instagram, and I think I could have done further research to find ways to promote via WordPress, rather than…
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