Charlea – Beta Than Ever

I believe the comment I had made on Charlea’s beta video was shared in a positive light while leaving some constructive criticism at the same time. I have been following this digital artefact since the pitch video and have seen the iterations made during the process. I have noticed that there is strong engagement between Charlea and the instagram account they are managing. It is said that the engagement is more prevalent with their instagram reels and videos in comparison to regular post uploads. I think this is a great utilisation of the FEFO method and has shown the use of the feedback loop to their advantage.

Although the Instagram account being used for this digital artefact has already been established and has a following, I would of liked to have seen Charlea create their own account on either Instagram or whatever social media platform…