The Future of UOW Digital Media Society on TikTok: Contextual Essay

michaela shales

My digital artefact for BCM325 is a future business plan for UOWDMS on TikTok. I posted a 6 part series on my YouTube channel which included key goals and targets, industry trends, short term business plan, future industry changes, future careers and a medium term business plan. This concept is relevant because I post consistently on the TikTok page and thought it would be beneficial to set some goals and aspirations for future students.

Furthermore, the YouTube videos were about 1-3 minutes in length, so instead of posting one long video I thought it would be best to upload smaller videos so it is more engaging. In one of the videos I pointed out that “Futurists do not ignore the present” Alvin Toffler (1970). As a result, the lectures helped frame my thoughts behind the future business plan. I think we should be understanding the problems we face today to…

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