TikTok For Brand Awareness: Contextual Report

Rachel Weisz

My Digital Artefact consisted of two blog posts on the utilisation of TikTok to raise brand awareness, accompanied by my own brands TikTok profile. Check it all out here:

Pitch

Beta

Blog Post 1: TikTok is the Future

Blog Post 2: Let’s be real; raising your brand awareness on TikTok is hard

TikTok: @freckled.clothingco

Concept and Methodology

My DA project was a series of blogs exploring the utilisation of TikTok for marketing small businesses. This project made me really understand how brands should respond to new emerging platforms with some tips and tricks on how to utilise these platforms in the future. I was considering the future of my own brand by promoting my brand awareness online while also using my blog as a guide for other businesses who need this for their own social media marketing strategies. This is a relevant topic to me because I study digital and…

View original post 884 more words

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