BCM325 Contextual Essay – The Future of Social Media Marketing

Project’s concept

‘The Future Digital Marketing’ is a 4-part blog series that explores the future of digital marketing on the social media platform. As technology evolves, consumers generally rely on mobile phones and the Internet to get information. Consumer practice and behaviour have changed due to the pandemic. Companies must keep up with the market’s speed and follow and know the consumers’ demands in order to obtain popularity and recognition, as well as a leading position in the industry. Social media is a popular mobile application. Some businesses think that digital social media has a huge potential to develop their business. In this project, I aimed to look at the present and future of social media marketing and create a clear and insightful series of blog posts for business and marketers to know the future of marketing. It was important for me to know about the digital marketing field in…

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