Contextual Essay

My digital artefact’s future focus is considering the short-term future of the UOW Visual Arts Society by developing the club’s online social media presence and a marketing guideline for the utility of passing it on the elected marketing manager at the end of the year.

DA Links

Brand Socials

Website:https://uowvisualarts.wordpress.com/

Instagram:https://www.instagram.com/uowvisualarts/

Facebook:https://www.facebook.com/uowvisualarts

Twitter:https://twitter.com/uowvisualarts

LinkedIn:https://www.linkedin.com/company/uowvas

Marketing guideline document

https://docs.google.com/document/d/1ukWceGdUhJIBURD6bKae3nSY7CICMvKUphuB-NYhFmc/edit?usp=sharing

Social Utility

My aim is to ensure successful change over and maintenance of a strong club brand to ensure the club’s survival past my graduation. This survival will lead to the club providing opportunity for visual arts culture to be preserved on campus.

Future focus questions:

How can I use social media platforms to recruit and engage club members?

And how can I develop a consistent social media brand that can be passed on to future executives to ensure club survival?

Background Research

My background…