BCM325

BCM325 DA PITCH – SUSTAINABLE ATTIRE

Background Research

Analysing the world of fast fashion’s detrimental repercussions can be done through ananthropogeniclens. If humans had never thought of clothing as a competitive trend where individuals are wanting more for less, our world would be in a different place. We wouldn’t be in today’s age observing the wrong doings of the past in order to reverse the cycle and begin on a journey of slow fashion for an improved future. But.. for this to have happened, the nature of humans would have to be different which is impossible. It’s human nature to compete and constantly be searching for the newest and best thing at the time which in this case is fashion. At the same time, it’s also human nature to make mistakes which is what this DA is all about, understanding the mistakes of the past and the…

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