Do men like flowers?


There are two main elements that contribute to a successful outlook for the future. These two elements include a plan/ timeline and the understanding of past patterns. The gifting industry has predominantly been a female-dominated industry (by women for women). The gifts range from flowers to makeup to grazing boards to hampers and so on whilst men are notoriously left with aftershave and cologne, this chasm between the endless variety women have and the lack of excitement around male gifting has created a market worth delving further into.

The emergence of social media and increased gifting delivery services during the pandemic has changed the way in which we connect with one another. “That context is not just about the social bond between the gifter and recipient, for example how much one cares about the gift recipient or how the gifter feels about the relationship. The gifter’s self-worth is tied up…

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